{"id":93541,"date":"2022-10-28T10:43:51","date_gmt":"2022-10-28T09:43:51","guid":{"rendered":"https:\/\/www.copealcoy.es\/?p=93541"},"modified":"2022-10-28T11:09:16","modified_gmt":"2022-10-28T10:09:16","slug":"presentada-una-nova-edicio-de-la-guia-del-joguet","status":"publish","type":"post","link":"https:\/\/www.copealcoy.es\/es\/presentada-una-nova-edicio-de-la-guia-del-joguet\/","title":{"rendered":"Presentada una nova edici\u00f3 de la Guia del Joguet"},"content":{"rendered":"<div id=\"traduccio\" class=\"texte\" style=\"text-align: justify;\">\n<p>El conseller d&#8217;Economia Sostenible, Sectors Productius, Comer\u00e7 i Treball, <strong>Rafa Climent<\/strong>, ha participat aqesta setmana en la presentaci\u00f3 de<a href=\"https:\/\/www.google.com\/search?q=AIJU&amp;oq=AIJU&amp;aqs=chrome..69i57j46i175i199i512j0i512j0i67j0i512l2j0i10i512l2j0i512j0i10i512.970j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><span style=\"color: #0000ff;\"><strong> la 32a edici\u00f3 de la \u2018Guia AIJU 2022-2023\u2019<\/strong><\/span><\/a>, desenvolupada per l&#8217;Institut Tecnol\u00f2gic del Producte Infantil i d&#8217;Oci (AIJU) amb una subvenci\u00f3 nominativa de 216.000 euros de la Conselleria d&#8217;Economia, a trav\u00e9s de l&#8217;Institut Valenci\u00e0 de Competitivitat Empresarial (Ivace).<\/p>\n<p>En aquesta edici\u00f3, <strong>la \u2018Guia AIJU\u2019, \u00fanica en el context nacional avalada per institucions de consum<\/strong>, inclou un estudi realitzat pel centre tecnol\u00f2gic a 2.800 fam\u00edlies amb fills\/as de 0 a 12 anys i en el qual s&#8217;ha analitzat la percepci\u00f3 de la sostenibilitat en el m\u00f3n del joguet per part dels consumidors d&#8217;Alemanya, Espanya, el Regne Unit, Fran\u00e7a i It\u00e0lia.<\/p>\n<p>Segons aquest estudi, <strong>el 32% de les fam\u00edlies afirma tindre en compte la sostenibilitat a l&#8217;hora de comprar un joguet i el 44% considera que l&#8217;oferta actual de joguets sostenibles \u00e9s baixa o molt baixa<\/strong>. Encara que la veritat \u00e9s que, aspectes com a qualitat-preu (62%), el valor educatiu (56%), i la petici\u00f3 infantil (46%), continuen sent els principals criteris de compra.<\/p>\n<p>En aquest sentit el responsable d&#8217;Economia Sostenible, <strong>Rafa Climent, ha destacat la necessitat<\/strong><em> \u201crefor\u00e7ar l&#8217;impacte d&#8217;una cultura sostenible efica\u00e7 tant en les empreses com en la societat, i la \u2018Guia AIJU\u2019 \u00e9s una bona plataforma per a aconseguir-ho<\/em>\u201d.<\/p>\n<p>Per a Climent la sostenibilitat \u201c<em>\u00e9s oportunitat i s\u00f3n moltes les empreses que han passat de veure-la com una despesa a veure-la com una inversi\u00f3<\/em>\u201d.<\/p>\n<p>Aix\u00ed les coses, el conseller d&#8217;economia ha indicat que \u201c<em>\u00e9s igual de necessari com d&#8217;urgent, que des de les administracions ens anticipem i ajudem a les empreses amb pressupost i eines enfocades a integrar la sostenibilitat en les seues estrat\u00e8gies<\/em>\u201d.<\/p>\n<p>Climent ha recordat la l\u00ednia d&#8217;ajudes que Ivace va publicar en 2019 <strong>perqu\u00e8 els ceptres tecnol\u00f2gics desenvoluparan demostradors en l&#8217;\u00e0mbit de l&#8217;economia circular equipats<\/strong> amb tecnologia d&#8217;avantguarda al servei de tot el teixit empresarial de la Comuitat Valenciana.<\/p>\n<\/div>\n<p style=\"text-align: justify;\">La presentaci\u00f3 de la \u2018Guia AIJU 22-23\u2019 <strong>ha tingut lloc en el marc de la Fira Pre-Xou organitzada per l&#8217;Associaci\u00f3 Espanyola de Fabricants de Joguets (AEFJ)<\/strong> on es reuneixen fabricants de joguets i clients de cara a la preparaci\u00f3 de la pr\u00f2xima campanya<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El conseller d&#8217;Economia Sostenible, Sectors Productius, Comer\u00e7 i Treball, Rafa Climent, ha participat aqesta setmana en la presentaci\u00f3 de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":93542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6909,75,79],"tags":[2402,11148,994,13403],"class_list":["post-93541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias","category-politicayeconomia","tag-aiju","tag-conseller-economia","tag-generalitat-valenciana","tag-guia-joguet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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