{"id":68002,"date":"2020-11-25T11:43:47","date_gmt":"2020-11-25T11:43:47","guid":{"rendered":"https:\/\/www.copealcoy.es\/?p=68002"},"modified":"2020-11-25T12:00:53","modified_gmt":"2020-11-25T12:00:53","slug":"la-guia-aiju-2020-2021-ve-la-luz","status":"publish","type":"post","link":"https:\/\/www.copealcoy.es\/es\/la-guia-aiju-2020-2021-ve-la-luz\/","title":{"rendered":"La &#8216;Gu\u00eda AIJU 2020-2021&#8217; ve la luz"},"content":{"rendered":"<p style=\"text-align: justify;\">El <strong>Instituto Tecnol\u00f3gico del Juguete (AIJU)<\/strong> present\u00f3 hace unos d\u00edas <strong>la Gu\u00eda<\/strong> para la temporada 2020-2021, un documento en el que <strong>se plasman las principales tendencias en materia de juegos<\/strong> y que resulta muy \u00fatil para las familias antes de cada campa\u00f1a navide\u00f1a.<\/p>\n<p style=\"text-align: justify;\"><strong>El tiempo de juego aument\u00f3 en el confinamiento<\/strong><\/p>\n<p class=\"selectionShareable\" style=\"text-align: justify;\">Para la elaboraci\u00f3n de la Gu\u00eda <strong>se han llevado a cabo tres estudios a m\u00e1s de 2.500 familias espa\u00f1olas<\/strong>, durante el periodo de preconfinamiento (1.600 familias), durante el periodo de confinamiento (650 familias) y en el posconfinamiento (635 familias). Las conclusiones de estos estudios se\u00f1alan que<strong>\u00a0durante el confinamiento, los ni\u00f1os han tenido m\u00e1s tiempo libre que se ha traducido en un aumento de su tiempo de juego en 1 hora y 30 minutos de media.<\/strong> Y se ha dedicado fundamentalmente a <strong>manualidades, juegos de mesa, construcciones y mu\u00f1ecas<\/strong>. Este tiempo de juego, se mantuvo tras el confinamiento, ya que <strong>el 56% de los ni\u00f1as\/os sigue jugando con juguetes m\u00e1s que antes del confinamiento<\/strong> y especialmente hasta los 9 a\u00f1os. Sin embargo,\u00a0<strong>el juego al aire libre sigue siendo una asignatura pendiente<\/strong>. Antes del confinamiento, <strong>el 82% de los ni\u00f1os jugaba al aire libre<\/strong> menos tiempo del recomendado. Y esta situaci\u00f3n <strong>se ha visto empeorada<\/strong> durante el confinamiento y desconfinamiento.<\/p>\n<p style=\"text-align: justify;\"><strong>Incremento del juego en solitario<\/strong><\/p>\n<p style=\"text-align: justify;\">Dentro de los estudios realizados, otro de los datos aportados es que durante el periodo del confinamiento y posconfinamiento, <strong>los ni\u00f1os y ni\u00f1as est\u00e1n jugando m\u00e1s en solitario (59%), con sus padres o madres (67%) o sus hermanos (46%)<\/strong>. Y en menor medida con los amigos y compa\u00f1eros de clase. Adem\u00e1s, otra de las conclusiones es el <strong>crecimiento exponencial de los videojuegos en esta pandemia\u00a0<\/strong>y el exceso de tiempo frente a las pantallas.<\/p>\n<p style=\"text-align: justify;\"><strong>Tik tok gana adeptos<\/strong><\/p>\n<p style=\"text-align: justify;\">El citado estudio tambi\u00e9n revela que <strong>el 60% de los ni\u00f1os\/as<\/strong> utiliza esta red social no solo para visionar sino <strong>para crear contenido<\/strong> tanto p\u00fablico como privado. El\u00a0<strong>aumento del valor de la actividad f\u00edsica<\/strong>\u00a0es otra de las tendencias. As\u00ed, el 75% de los ni\u00f1os y ni\u00f1as practicaban alguna actividad f\u00edsica en el periodo previo a la pandemia.<\/p>\n<p><strong>Tendencias para la pr\u00f3xima Navidad<\/strong><\/p>\n<p style=\"text-align: justify;\">Finalmente la Gu\u00eda del Juguete muestra que estas Navidades se podr\u00e1n ver tres tendencias en el mercado,\u00a0 &#8216;Digital Go Physical&#8217;, &#8216;Toys for Future&#8217; y &#8216;Be You&#8217;.La primera refleja el\u00a0<strong>v\u00ednculo entre el mundo digital y el juguete,\u00a0<\/strong>la segunda est\u00e1 enfocada hacia\u00a0<strong>causas medioambientales\u00a0<\/strong>y la tercera los <strong>juguetes &#8216;Be You&#8217;<\/strong>\u00a0que resaltan la diversidad de personas y la inclusi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">La presentaci\u00f3n de <strong>la Gu\u00eda tuvo lugar d\u00edas atr\u00e1s<\/strong> en presencia de representantes de AIJU y el Conseller Climent al mismo tiempo que est\u00e1 financiada<strong> por el Instituto Valenciano de Competitividad Empresarial (IVACE) con 184.000 euros<\/strong> dentro de la l\u00ednea de fondos GVA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Instituto Tecnol\u00f3gico del Juguete (AIJU) present\u00f3 hace unos d\u00edas la Gu\u00eda para la temporada 2020-2021, un documento en el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":68003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,75],"tags":[2402,482,237,4986],"class_list":["post-68002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comarcas","category-noticias","tag-aiju","tag-alcoia","tag-comtat","tag-guia-juguete"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La &#039;Gu\u00eda AIJU 2020-2021&#039; 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