{"id":155386,"date":"2025-07-22T12:35:04","date_gmt":"2025-07-22T11:35:04","guid":{"rendered":"https:\/\/www.copealcoy.es\/?p=155386"},"modified":"2025-07-25T11:14:18","modified_gmt":"2025-07-25T10:14:18","slug":"esic-lanza-en-alcoy-el-programa-superior-en-inteligencia-artificial-aplicada-a-marketing-y-ventas","status":"publish","type":"post","link":"https:\/\/www.copealcoy.es\/es\/esic-lanza-en-alcoy-el-programa-superior-en-inteligencia-artificial-aplicada-a-marketing-y-ventas\/","title":{"rendered":"ESIC lanza en Alcoy\u00a0 el Programa Superior en Inteligencia Artificial Aplicada a Marketing y Ventas"},"content":{"rendered":"<p style=\"text-align: justify;\">La inteligencia artificial ya no es el futuro: es el presente. Por eso, ESIC Business &amp; Marketing School lanza en su sede de Alcoy la primera edici\u00f3n del <a href=\"https:\/\/www.esic.edu\/master-y-postgrado\/programa-superior-inteligencia-artificial?originCampaignId=701cj00000WuECPAA3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><strong>Programa Superior en Inteligencia Artificial Aplicada a Marketing y Ventas<\/strong><\/span><\/a>, un curso pionero en la zona que arrancar\u00e1 el pr\u00f3ximo mes de <strong>octubre<\/strong> con el objetivo de capacitar a profesionales del marketing y las ventas para dominar las herramientas y estrategias m\u00e1s innovadoras del mercado.<\/p>\n<p style=\"text-align: justify;\">Con un enfoque <strong>100% pr\u00e1ctico y orientado al negocio<\/strong>, el programa est\u00e1 dise\u00f1ado para transformar la manera en que las empresas conectan con sus clientes, optimizan procesos comerciales y toman decisiones basadas en datos. \u00a0En resumen, una <strong>formaci\u00f3n potente, actual y muy demandada<\/strong><\/p>\n<p style=\"text-align: justify;\">Este programa ofrece una inmersi\u00f3n completa en la <strong>Inteligencia Artificial<\/strong>, cubriendo desde los <strong>fundamentos te\u00f3ricos<\/strong> (Machine Learning, Deep Learning, NLP, Visi\u00f3n por Computaci\u00f3n) hasta las <strong>aplicaciones empresariales m\u00e1s avanzadas<\/strong>, con un fuerte \u00e9nfasis en la <strong>IA Generativa y los Grandes Modelos de Lenguaje (LLM)<\/strong> como GPT, Bard y Gemini, ense\u00f1ando a los participantes a dominarlos y customizarlos a trav\u00e9s del <em>Prompt Engineering<\/em>. Adem\u00e1s de explorar las <strong>principales plataformas y herramientas del ecosistema de IA<\/strong> (Azure, AWS, Google), el programa se enfoca en c\u00f3mo la IA redefine \u00e1reas clave como el <strong>marketing, las ventas, la automatizaci\u00f3n de procesos, el SEO y la anal\u00edtica predictiva<\/strong>, todo ello complementado con <strong>talleres pr\u00e1cticos<\/strong> que permiten aplicar los conocimientos en escenarios reales y una profunda reflexi\u00f3n sobre la <strong>\u00e9tica y la normativa de la IA<\/strong>, preparando a los profesionales para liderar la transformaci\u00f3n digital de sus organizaciones.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s, el <strong>formato<\/strong> est\u00e1 especialmente pensado para profesionales en activo: <strong>clases presenciales los viernes (ma\u00f1ana y tarde, de 9h a 13h y de 14h a 18h)<\/strong>, con <strong>comida networking<\/strong> incluida para favorecer la conexi\u00f3n entre compa\u00f1eros y docentes.<\/p>\n<p><span style=\"color: #0000ff;\"><strong><u>\u00bfA qui\u00e9n va dirigido?<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">El programa <strong>est\u00e1 pensado<\/strong> para responsables de marketing, comerciales, directores de ventas, emprendedores, consultores y, en general, a cualquier profesional que quiera dar entrar en un mercado marcado por la inteligencia artificial aplicada a la estrategia de negocio. La programaci\u00f3n y la inscripci\u00f3n para participar est\u00e1 disponible en este enlace: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.esic.edu\/master-y-postgrado\/programa-superior-inteligencia-artificial?originCampaignId=701cj00000WuECPAA3\">https:\/\/www.esic.edu\/master-y-postgrado\/programa-superior-inteligencia-artificial?originCampaignId=701cj00000WuECPAA3.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial ya no es el futuro: es el presente. Por eso, ESIC Business &amp; Marketing School lanza en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":155388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6909,900,75,79],"tags":[1494,19817,3263,12903,510],"class_list":["post-155386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-educacion","category-noticias","category-politicayeconomia","tag-alcoy","tag-artificial-aplicada-a-marketing-y-ventas","tag-cursos","tag-esic","tag-formacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESIC lanza en Alcoy\u00a0 el Programa Superior en Inteligencia Artificial Aplicada a Marketing y Ventas - COPE Alcoy<\/title>\n<meta name=\"description\" content=\"ESIC lanza en Alcoy\u00a0 el Programa Superior en Inteligencia Artificial Aplicada a Marketing y Ventas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.copealcoy.es\/es\/esic-lanza-en-alcoy-el-programa-superior-en-inteligencia-artificial-aplicada-a-marketing-y-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESIC lanza en Alcoy\u00a0 el Programa Superior en Inteligencia Artificial Aplicada a Marketing y Ventas - 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