{"id":118473,"date":"2023-06-28T10:19:32","date_gmt":"2023-06-28T09:19:32","guid":{"rendered":"https:\/\/www.copealcoy.es\/?p=118473"},"modified":"2023-06-28T10:47:04","modified_gmt":"2023-06-28T09:47:04","slug":"al-pequeno-comercio-de-alcoy-se-le-complica-el-relevo-generacional","status":"publish","type":"post","link":"https:\/\/www.copealcoy.es\/es\/al-pequeno-comercio-de-alcoy-se-le-complica-el-relevo-generacional\/","title":{"rendered":"Al peque\u00f1o comercio de Alcoy se le complica el relevo generacional"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-118473-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.copealcoy.es\/wp-content\/uploads\/2023\/06\/NIT-OBERTA.mp3?_=1\" \/><a href=\"https:\/\/www.copealcoy.es\/wp-content\/uploads\/2023\/06\/NIT-OBERTA.mp3\">https:\/\/www.copealcoy.es\/wp-content\/uploads\/2023\/06\/NIT-OBERTA.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>Dedicarse al <strong>comercio de proximidad<\/strong> <strong>no interesa a los j\u00f3venes<\/strong> alcoyanos. Uno de los principales retos del sector en estos momentos es, precisamente, el <strong>relevo generacional<\/strong>.<\/p>\n<p>&#8220;Cuando un negocio se traspasa por jubilaci\u00f3n cuesta mucho que se reincorpore un negocio nuevo&#8221;, lamenta <strong>Alejandro Cerro<\/strong>, presidente de la <strong>Asociaci\u00f3n de Comerciantes AlCentro<\/strong>, en declaraciones a <strong>Cope Alcoy<\/strong>. Posibles soluciones hay varias, pero todas pasan por la colaboraci\u00f3n de las instituciones p\u00fablicos. &#8220;Desde varios estamentos pol\u00edticos nos comentan que se va a trabajar en ello&#8221;, explica Cerro. El objetivo, <strong>hacer el peque\u00f1o comercio m\u00e1s atractivo para los j\u00f3venes<\/strong>.<\/p>\n<p>Pero este no es el \u00fanico reto que tiene por delante el comercio de proximidad. <strong>La venta online se ha vuelto una fuerte competencia <\/strong>que obliga a los comerciantes a reinventarse. &#8220;La pandemia nos hizo tener que competir mucho m\u00e1s r\u00e1pido de lo que hubi\u00e9ramos esperado con el comercio online. Estamos pasando por una situaci\u00f3n de readaptaci\u00f3n&#8221;, asegura el comerciante.<\/p>\n<p>Desde el Ayuntamiento hacen toda una declaraci\u00f3n de intenciones. &#8220;<strong>Este Gobierno va a apoyar todas las actividades innovadoras<\/strong> que se puedan hacer desde las asociaciones de comercio. <strong>Hay que apoyar el comercio de proximidad y el producto de kil\u00f3metro 0<\/strong>&#8220;, ha asegurado <strong>\u00c1lex Cerradelo<\/strong>, vicealcalde y concejal de Comercio.<\/p>\n<p><strong>&#8216;Nit oberta&#8217;<\/strong><\/p>\n<p>Entre las iniciativas que desde el Consistorio impulsan para potenciar el peque\u00f1o comercio -en concreto del centro- est\u00e1 &#8216;Nit oberta&#8217;, que cuenta con la colaboraci\u00f3n de la AlCarrer. Se trata de una iniciativa que lleva varios a\u00f1os llev\u00e1ndose a cabo, a pesar del par\u00f3n por la pandemia. La primera edici\u00f3n fue en 2013, bajo el nombre de <strong>&#8216;Botigues al carrer&#8217;<\/strong>.<\/p>\n<p>Las actividades comenzar\u00e1n alrededor de las siete y media u ocho de la tarde. <strong>Comerciantes y hosteleros<\/strong> participar\u00e1n y habr\u00e1 ambientaci\u00f3n musical. En el Parterre actuar\u00e1 <strong>Coverdreams<\/strong> y en San Lorenzo estar\u00e1 <strong>Simply Life<\/strong>.<\/p>\n<p>Adem\u00e1s, el <strong>Mago Hugo<\/strong> realizar\u00e1 un espect\u00e1culo de magia itinerante por las calles del Centro.<\/p>\n<p><strong>Las rebajas para el comercio de proximidad<\/strong><\/p>\n<p>El periodo de rebajas ya ha comenzado, una campa\u00f1a que viene marcada -sobre todo- por las grandes marcas. &#8220;Lo \u00fanico que nos queda es acogernos y mejorar&#8221;, indica Cerro.<\/p>\n<p>Sin embargo, el peque\u00f1o comercio cuenta con ventajas. &#8220;<strong>Te evitas la m\u00e1xima afluencia a la hora de comprar y tienes un servicio m\u00e1s directo<\/strong>&#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Dedicarse al comercio de proximidad no interesa a los j\u00f3venes alcoyanos. Uno de los principales retos del sector en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":72474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6909,97,75,79],"tags":[15063,1494,467,1094],"class_list":["post-118473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-alcoy","category-noticias","category-politicayeconomia","tag-alcarrer","tag-alcoy","tag-comercio","tag-nit-oberta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al peque\u00f1o comercio de Alcoy se le complica el relevo generacional - COPE Alcoy<\/title>\n<meta name=\"description\" content=\"Dedicarse al comercio de proximidad no interesa a los j\u00f3venes alcoyanos. 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